Five reels a week from the homes your buyers can actually tour.
Builder reps pick their builder and community — or communities. HOWSR selects something from active inventory every weekday, turns it into a branded reel, adds a caption written from that listing and hashtags matched to it, and posts it for them.
Five fresh reels a week — one every business day. Enough to own your communities’ feeds; none of the work.
Your first reel is free — see it with your name on it before you pay a dollar.
sallybuilder Follow↑ A real rep demo — see Sally's live page & lead capture ›
Pick the builder. Pick the communities. We do the content — five days a week.
Reps shouldn't spend hours deciding what to film, writing captions, researching hashtags, editing video, and remembering to post.
🏗️ Select builder + communities
Choose your builder and one — or multiple — communities you want to promote.
🏡 Weekday inventory selection
The platform picks a relevant home, plan, incentive, model, or quick move-in opportunity from your pool.
🎬 Reel + caption created
We generate the reel, caption, CTA, and listing-matched hashtags for the selected inventory.
📲 Approve or autopost
Publish each weekday to your connected social accounts — or let enterprise admins control approvals.
One rep or the whole roster.
For the rep who wants their communities online all week.
Sign up on your own, choose your builder and communities, and get five inventory-based reels a week — without waiting on corporate marketing.
- Builder and community selection
- 5 branded reels a week — one every weekday — from your active inventory
- Caption and matched hashtags included
- Teleprompter for your OWN talking points — no agent-platform scripts
- CTAs like "Ask About Incentives" and "See Available Homes"
- Your own lead-capture page — buyers leave name, phone & email
Starts with a free reel from your community — no card required.
Give every rep access without losing brand control.
Set up one enterprise account and give all reps access, with permissions by division, market, builder, and community.
- Bulk rep access and consolidated billing
- Community-level permissions and brand guardrails
- Inventory priorities by model, quick move-in, price point, or incentive
- The manager dashboard: per-rep site visits, reel engagement, buyer leads by community — social stats with connected accounts
- Market rollouts across communities, divisions, or regions
Not "day in the life." Not filler. Inventory that creates conversations.
The feed stays useful because every post has a reason to exist: a real home, a real community, a real incentive, or a real reason to reach out.
Teleprompter included: record with an on-screen script focused on the home, the community, the incentive, and the next step — written by you, not agent-style talking points.
"This quick move-in has a first-floor primary, covered patio, and a current incentive package."
Buyers don't follow builder reps for generic social posts.
They care about what's available, what's new, what changed, what incentives exist, and how to tour it.
Generic content is easy to ignore.
Motivational quotes, lifestyle filler, and vague market posts keep a feed active — but they don't move a buyer toward a conversation.
Happy Friday!Day in the LifeDream Home QuoteInventory content gives people a next step.
Every reel can point to a tour, an incentive question, an interest list, available homes, or a community-specific lead form.
Quick Move-In · Ready NowAsk About IncentivesNew Phase ReleasedBuilt for reps, flexible enough for builders.
Can a rep choose multiple communities?
Yes. Pick one community or several — the platform rotates inventory across your selected communities so the feed never gets repetitive. Cross-sell in a sister community? Add it with one tap.
What does enterprise add?
Centralized access, bulk rep seats, community-level permissions, brand controls, the manager analytics dashboard (per-rep site visits, reel engagement, leads by community), and consolidated billing.
Are captions and hashtags included?
Yes — every reel ships with a written caption, a clear CTA, and hashtags matched to the home and your market. One tap to copy, or let it post automatically.
What if a home sells?
Inventory is re-verified against your builder's public stock every day. Sold homes drop out automatically — you'll never post a home that's gone.
Where do the leads go?
Straight to you — name, phone, email, and the exact home they asked about, the moment a buyer unlocks an address on your page. Instant notification.
See a reel from your own community — free.
60 seconds: pick your builder, tap your communities, and we'll render a real reel with your name on it — plus your live lead page. No card, no obligation.
— Ryan Ruhge, founder · former builder rep & builder sales manager, later ran one of the nation's largest brokerages. Built this for the desk I used to sit at.