We create a branded reel of a real new-construction home for you every morning — auto-posted or ready to post — so you never go dark in a business where posting daily is table stakes.
bobschmitt FollowOnly homes you can actually sell.
Fresh reels, captions, and CTAs every morning.
Every post links to a page where interested buyers leave their info — for you.
Real inventory from builders like these
Trusted by agents at
Douglas Elliman
CorcoranDouglas EllimanCorcoranTwo slides from the same reel — and the decisions behind each one, all made for you before it ever hits your feed.
Pick your market and price tier. Every morning's home is chosen to match — no two agents get the same generic feed.
AI ranks every image and opens on the strongest real exterior, skipping CGI renderings whenever a true photo exists.
Forgettable spaces pan by fast to hold attention; the rooms that matter get a slow, deliberate pan-and-zoom.
We pull inventory that's believed to still be available — and only from builders who pay a co-op commission to the agent who brings the buyer.
We show enough to spark curiosity and a comment — never so much that there's nothing left to reach out about.
bobschmitt Follow•••
bobschmitt Follow•••Tap the highlighted spots on the phone to see how each part is built for you.
Every slide carries your logo — upload your own and the whole reel is watermarked in your brand, so it looks like you made it, not us.
Text is placed where the platform's own buttons and UI won't cover it — every word stays readable on Instagram, TikTok and the rest.
Every reel closes on a CTA linking to a listing page built just for you — designed to invite an interested buyer to raise a hand and share their info.
Every caption is built from that morning’s actual listing — the community, the plan, the size, the price — with hashtags matched to the home and your market.
Choose the style of music that fits your brand, and every reel is scored to match.
Social is built to keep them swiping until they land on someone else's listing. Your call-to-action gives them a reason to leave — and it points at a site we build for you, new every day.
On Instagram or TikTok, the next swipe is a competitor's home. Every reel ends on a call-to-action that links off the feed — so the trail leads back to you, not the algorithm.
Each day's featured home gets its own branded page — photos, floor plan, map, your name and headshot up top. You pick the address it lives at, with your name on whichever you choose:
Before a home goes into a reel or onto your page, we check its status to confirm it's still available — so you're never sending a buyer to one that's already sold.
To see the exact address — or book a tour — a buyer types their name, phone, and email. The moment someone's interested, they raise their hand right there on your page, not on the platform's.
This is the real page — go ahead and scroll it. Every daily home gets one, on your brand.
You also get your own profile at your address — a carousel of every home you've featured — built to be picked up by Google and AI answer engines alike (SEO + AEO), so buyers land on you whether they search the old way or just ask an assistant.
We pull real, sellable homes from your inventory.
We design and edit a branded reel.
We write the caption and add the CTA.
We post it for you or deliver it ready.
Two pipelines run for you every week — one posts a real listing while you sleep, the other turns market data into an on-camera reel in minutes.
An inventory home from a builder who pays your commission, in your metro, chosen on the price-tier you select.
A reel highlights the photos with captions on the home and area features, ending with a call to action and your contact details.
A caption written from the home’s real details, with hashtags matched to the listing and your market — never the same block twice.
Posted automatically to Facebook, Instagram, TikTok, LinkedIn, X and YouTube. You choose the time — or hold for approval.
A site for that listing shows photos, floorplan and details. A buyer's contact info reveals the address, requests a showing, or asks for more listings.
The moment a buyer submits, the lead is in your CRM — with a push alert to your phone if you've turned alerts on.
National, state and local real estate news is collected for you.
Relevant charts and graphs are created to go with the story.
Talking points become a script you can freely edit or have rewritten — pick 15, 30 or 60 seconds.
Record with your front-facing camera while the teleprompter scrolls your script at the speed you choose.
As you speak, click and hold a chart, graph or personalized slide and it appears on your reel.
When you're done, publish directly from the app.
The daily listing makes you look present. The market video — one take, no editing, charts built from Realtor.com and Freddie Mac data — makes you sound like you know the market you're posting in.
We post daily while you focus on closing.
On-brand reels that build trust and recognition.
Only active, sellable new-construction homes.
Compelling captions with clear CTAs.
Drive traffic to tours, calls, DMs, or forms.
Vertical reels built to platform spec — right aspect ratio, right length, ready to post.
A social media manager runs $1,000–$3,000 a month. Done-for-you agencies start at $650. HOWSR is $149 — and it already made today's post.
$29 runs your first full month · cancel anytime · no setup fee · turn it on within 24 hours.
Why watch a pitch? Give us a few details and we'll build you a no-obligation, ready-to-post reel from real inventory in your metro — your name, your look, with a live lead-capture page behind it.
Builder or builder rep? There's a version for you ›
Finished reel + caption + your own lead page — usually ready in minutes. No credit card, no obligation.
Build my free reel →🔒 Your info is secure and never shared.
That's exactly who we built it for. We supply the new-construction homes — matched to your market and the buyers you want — so newer agents and buyer's agents can post like veterans from day one.
Yes. Every reel and slide carries your name, logo, headshot, and brokerage, themed to your colors — on your own pages, at your own domain.
No. Connect your accounts once and we auto-post to Instagram, Facebook, TikTok, and YouTube. Prefer to keep control? We hand you everything ready to post in one tap.
Tell us your name and metro and we build you a real branded reel from live inventory — free, in minutes. You'll see exactly what your daily content looks like before you pay a dollar.
New-construction inventory from major builders, used with permission, matched to your market and buyer tier each morning.
Not automatically. A buyer inquiry through your pages is an introduction — it does not create a buyer-representation agreement or guarantee any commission. You'll still need a representation agreement with the buyer that complies with national, state, and local requirements, and you must register the buyer with the builder in accordance with that builder's registration policy (our in-dashboard Builder Playbook summarizes each builder's process — always verify current terms with the builder). HOWSR is a marketing platform, not a party to any transaction.
Anytime, no contract. Cancel right from your dashboard.
Start your free trial. Cancel anytime.
